What is ghost mannequin?
Ghost mannequin (invisible mannequin) combines a front-on-form shot with a label/inside shot so the garment holds volume and the mannequin disappears. The neck, cuffs, and hem are rebuilt so the piece looks wearable on a hollow body.
Why it matters
Shoppers buy shape. A flat lay hides drape; a visible mannequin looks like a dummy. Ghosting is the catalog standard for apparel that wants to feel premium without a model day.
How we break it down
- Neck joint. The interior collar is grafted in so the neck reads as a hollow opening.
- Full ghost. Sleeves, hem, and waist are hollowed for coats, dresses, and jackets.
- Symmetry pass. Shoulders, buttons, and hems aligned to your brand grid.
Who uses it
Fashion · Apparel · E-commerce